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Administration and Marketing

Be a marketing manager or business consultant.

 

Be a marketer and identify the logic of consumers, analyze the course of brands and dare to propose new business opportunities. This career will train you with a great commercial vision and the ability to lead any business project that crosses your path to be able to transform the rational into emotional.

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Benefits

It has international agreements with universities from different countries.

You will learn to analyze the needs of the consumer and the marketing environment. You will also design strategies and plans to increase the value of organizations.

National and international networks: the Professional School of Administration and Marketing is part of specialized networks, both nationally and internationally, that strengthen its academic proposal and link with the professional environment.

Elective Curriculum Experiences

VI Cycle

 

  • Strategic Decision Making
  • Strategic and Financial Planning
  • Brand Management in the Digital Age

VIII Cycle

 

  • Finance and Business Valuation
  • Innovation and Technology Management
  • Innovation for People Management

Curriculum mesh

Cycle I
Cycle II
Cycle III
Cycle IV
Cycle V
Cycle VI
Cycle VII
Cycle VIII
Cycle IX
Cycle X
Cycle I
  • Logical Thinking
  • Communication skills
  • Sustainable Development Goals
  • Fundamentals of Marketing
  • English I
Cycle II
  • Climate Change and Risk Management
  • Administration
  • Vallejo Chair
  • Economy
  • English I|
Cycle III
  • Creativity and Innovation
  • Organizational Management and Human Talent
  • Consumer Behavior and Neuromarketing
  • Statistics and Data Analysis
  • English III
Cycle IV
  • Scientific Research Methodology
  • Mathematics for Finance
  • Qualitative Research and Insights
  • Product and Brand Manadement
  • English IV
Cycle V
  • Quantitative Research
  • Accounting and Finance
  • Digital Marketing
  • Constitution and Human Rights
  • English V
Cycle VI
  • Commercial Intelligence and Marketing Metrics
  • Distribution and Pricing Strategies
  • Social Networks and Content Marketing
  • Elective Curriculum Experience
  • English VI
Cycle VII
  • Sales Management and Trademarketing
  • Communication and Promotion Strategies
  • Service and Relational Marketing
  • Philosophy and Ethics
  • English VII
Cycle VIII
  • Strategic Marketing
  • Business Management and Digital Campaigns
  • Elective Curriculum Experience
  • Project Management
  • English VIII
Cycle IX
  • Research Work I
  • Pre-professional practice I
  • English IX
Cycle X
  • Development of the Research Project
  • Pre-professional Practice II
  • English X
Learn more about the postgraduate course of your interest
Download BrochurePostula

Authorities and Outstanding Teachers

Dante Chávez Abanto I UCV
Dante Chávez Abanto

Dean of the Faculty of Business Sciences

Nelly Melissa Vilca Horna I UCV
Nelly Melissa Vilca Horna

Director of the School of Administration and Marketing

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