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Become a marketing manager or business consultant.

 

Become a marketer and identify the logic of consumers, analyze the direction of brands and dare to propose new business opportunities. This career will train you with a great commercial vision and the ability to lead any business project that crosses your path in order to transform the rational into the emotional.

General information
Targeted to
Applicants over 24 years of age: With 3 years of work experience or graduated from a technological institute or who wish to pursue a second university degree.
Intermediate Certifications
1. Certificate in Market Intelligence.
2. Digital Marketing Analyst
3. Human-Centered Innovative Entrepreneurship
Fields of Action
•Marketing advisor and consultant..
• Sales force manager in public and private organizations.
• Manager and coordinator of advertising campaigns.
Duration
10 academic cycles
Curriculum
Ciclo 1
Ciclo 2
Ciclo 3
Ciclo 4
Ciclo 5
Ciclo 6
Ciclo 7
Ciclo 8
Ciclo 9
Ciclo 10
Ciclo 1
  • Logical Thinking
  • Communication Skills
  • Sustainable Development Goals
  • Administration
  • English I
Ciclo 2
  • Climate Change and Risk Management
  • Constitution and Human Rights
  • Vallejo Lecture
  • Economics
  • English II
Ciclo 3
  • Creativity and Innovation
  • Philosophy and Ethics
  • Mathematics for Finance
  • Statistics and Data Analysis
  • English III
Ciclo 4
  • Research Methodology
  • Qualitative Research and Insights
  • Introduction to Marketing
  • Consumer Behavior and Neuromarketing
  • English IV
Ciclo 5
  • Quantitative Research
  • Product and Brand Management
  • Digital Marketing
  • Accounting and Finance
  • English V
Ciclo 6
  • Business Intelligence and Marketing Metrics
  • Distribution and Pricing Strategies
  • Social Media and Content Marketing
  • Elective Curriculum Experience
  • English VI
Ciclo 7
  • Sales Management and Trademarketing
  • Communication and Promotion Strategies
  • Services and Relationship Marketing
  • Organizational Management and Human Resources
  • English VII
Ciclo 8
  • Strategic Marketing
  • Business Management and Digital Campaigns
  • Elective Curricular Experience
  • Project Management
  • English VIII
Ciclo 9
  • Research Project
  • Pre-professional Practice
  • Preprofessional Practice I
  • English IX
Ciclo 10
  • Research Project Development
  • Preprofessional Practice II
  • English X
Distinguished Authorities and Teachers
Dante Chávez Abanto I UCV
Dante Chávez Abanto

Dean of the Faculty of Business Sciences

Nelly Melissa Vilca Horna I UCV
Nelly Melissa Vilca Horna

Director of the School of Administration and Marketing

Discover our differentiating factors
LABSAG Business Simulation Workshop
CESIM Simulator
LABSAG Business Simulation Workshop

In this workshop the student analyzes and makes decisions through business simulators in order to identify opportunities and obtain competitive advantages for the simulated company.

CESIM Simulator

Business management simulator that integrates the functional areas of production, marketing and logistics.

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