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Curso de Especialización en Gestión de la Moda
 

Specialization Course in

Fashion Management

This course offers comprehensive training in branding and communication for fashion brands, from the construction of brand DNA and identity to the design of effective digital and visual strategies. Key components of the fashion industry, trend analysis, strategic tools such as Canvas and SWOT, and audience segmentation are explored.

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Duration35 Hours

21 Synchronous Hours

14 Asynchronous Hours

Start dateComing soon

FrequencyWednesday
Modality 100% virtual
Platform Educational zoom and Moodle

WHO IS IT AIMED AT?

  • Entrepreneurs and entrepreneurs in the fashion and retail sector.
  • Marketing, branding and commercial management professionals interested in the fashion sector.
  • Designers looking to complement their creative profile with management skills.
  • Executives and managers of fashion brands, stores or distribution channels.
  • Students or graduates who wish to specialize in fashion business with a practical and global approach.

Agenda

 
 
 
1
DNA and Identity in fashion brands: Value proposition, brand qualities and differentiation in the sector.
 
 
2
Introduction to the fashion industry: Productive chain and items, characteristics and production modalities.
 
 
3
Analysis of macro and microtrends: Identification of opportunities and research methods. Culture and society in relation to fashion.
 
 
4
Canvas Business Model and SWOT analysis: Target audience segmentation, consumer profile development, empathy map and buyer persona.
 
 
5
Digital Communication for fashion brands: Social networks, influencers, content creation and analysis of successful cases.
 
 
6
Visual Merchandising and window dressing: Consumer experience in physical and digital points of sale.
 
 
7
Development of communication proposals in fashion brands: Visual, audiovisual productions and events: campaigns, fashion films and fashion shows.

Exhibitor

 

Lucia

Beltrame

Clothing and textile designer, fashion producer and university professor, with experience in design, styling and creative direction in national and international projects. She has been a designer at the Benito Fernández brand, LATAM commercial analyst at Pehuen Consulting and stylist for brands such as Luis Miguel Tour and Look Me Eyewear. She is the founder and creative director of BTME, her signature clothing brand. Graduated with honors in Clothing and Textile Design from the University of Palermo, she completed international studies at Nottingham Trent University (United Kingdom). She is a professor at the University of Palermo (Argentina) and at Chio Lecca (Peru), where she teaches courses on fashion design, printing, business incubation and styling.

Don't miss the opportunity to learn from experts who make a difference in your industry.

*Exhibitors subject to availability. UCV+ Executive Development Center reserves the right to change exhibitors, in the event of a fortuitous event or force majeure, ensuring the academic quality of the course

What are the objectives of the course?

  • 1.Analyze brand DNA and develop value propositions and differentiation in fashion.
  • 2.Understand the structure and dynamics of the fashion industry and its production chain.
  • 3.Identify trends and opportunities from a cultural and social approach.
  • 4.Apply strategic tools such as Canvas and SWOT, developing consumer profiles.
  • 5.Design digital communication strategies using networks, influencers and content.
  • 6.Implement visual merchandising principles in physical and digital spaces.
  • 7.Create visual communication proposals and events for fashion brands.

Methodology

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Theoretical-practical approach
Integration of key concepts with challenges applied to the participant's professional context.
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Certification
To receive the digital certificate from UCV+ Executive Development Center of the César Vallejo University, you must reach the minimum grade of 11, attend at least 70% of the sessions and have canceled the entire course.

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Case study
Analysis of real situations in the sector to evaluate decisions, identify good practices and apply specific learning.

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Project-based learning (PBL)
Development of a project applied to the participant's work environment, which consolidates the knowledge acquired during the course.

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Collaborative dynamics
Team activities aimed at exchanging experiences, solving sectoral problems and strengthening interpersonal and professional skills.

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We are in the top 10 of the best Peruvian universities in the ranking of the world magazine THE.

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We position ourselves between the best universities in the country.

*UCV+ Executive Development Center reserves the right to reschedule or cancel the start of the course if the minimum number of participants is not reached, communicating said decision in a timely manner to those registered.

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¡Hola! Bienvenido, Si necesitas ayuda, estaremos felices de ayudarte.

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