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Master's Degree in Digital Communication

The Master's Degree in Digital Communication prepares professionals to design and manage effective communication strategies in digital environments. The program combines knowledge in digital marketing, data analysis, content creation and digital platform management, providing tools to connect with diverse audiences in an innovative and ethical way.


Applicant profile
  • Demonstrates strong verbal communication skills.
  • Solves problems using mathematical and logical reasoning.
  • Analyzes and interprets charts, graphs, and statistical data.
  • Proposes solutions to social, cultural, or environmental challenges, drawing on experience and theoretical foundations in the social sciences and humanities.
Graduate profile

Analyzes social communication theories in the current context to adapt communication processes to the digital environment in an ethical and responsible way.

Implement communication strategies in digital media using technological tools with social responsibility for effective communication management.

Develops research projects in the field of social communication and digital media, oriented to critical analysis and the innovative application of communication strategies, acting with ethics and social responsibility.

Complementary skills

In accordance with university regulations, students must demonstrate proficiency in a foreign language (or, where applicable, their native language). This includes the ability to speak clearly, understand what they read and hear, and communicate effectively in writing.

Curricular experiences
  • Digital Culture and Information Society
  • Sustainable Design Strategies

Study hours:

The synchronous activities of the master's degree take place through videoconferences on Wednesdays, Thursdays, and Fridays from 7:00 p.m., while the extracurricular counseling sessions are held on Saturdays, between 8:00 a.m. and 1:00 p.m., or from 2:00 p.m. to 9:00 p.m.

Syllabus

Cycle I
Cycle II
Cycle I
  • Theories of Communication and Digitalization of Information
  • Ethics and Legislation in Digital Information Management
  • Elective Curriculum Experience
  • Research Work I
     
Cycle II
  • Tools and Technologies for Digital Communication
  • Data Analysis and Metrics in Digital Media
  • Communication Strategies in Digital Media
  • Research Work II
     
Learn more about the postgraduate course of your interest
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Authorities and Outstanding Teachers

Carlos Manuel Díaz Mariños I UCV
Carlos Manuel Díaz Mariños

Director of the International Graduate School

Juan Pacheco Torres
Juan Francisco Pacheco Torres

Academic Director of the International Graduate School

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