Why study marketing at UCV?

The Marketing Career at UCV is distinguished by integrating theory, practice and digital tools. Therefore, our training proposal includes:

 

  • Workshops and real projects that reflect challenges of the current market
  • Business simulation and data analysis for effective decision making
  • Focus on social responsibility and sustainability in strategies



Furthermore, as one of the best Universities with marketing, we stand out for our international agreements and training in technical English, which contribute to your global profile.

 

This career is for you if you have this profile

  • You are passionate about creating strategies that impact and connect with the market.
  • You seek to learn and adapt to digital and consumer trends.
  • You are creative, analytical and excited to innovate
What a Marketer knows how to do:
Fields of action
Elective curricular experience
Benefits of UCV
icono 1

Evaluate the market:

Analyze data to guide marketing decisions, respecting ethical principles.

icono 2

Design strategies:

Create plans to encourage value sharing and promote digital transformation.

icono 3

Manage resources:

Optimize resources to generate profitability with a social responsibility approach.

Request personalized advising for your career
Curriculum
Cycle I
Cycle II
Cycle III
Cycle IV
Cycle V
Cycle VI
Cycle VII
Cycle VIII
Cycle IX
Cycle X
Cycle I
  • Logical Thinking
  • Communication Skills
  • Sustainable Development Goals
  • Marketing Fundamentals
  • English I
Cycle II
  • Climate Change and Risk Management
  • Administration
  • Vallejo Chair
  • Economy
  • English II
Cycle III
  • Creativity and Innovation
  • Organizational Management and Human Talent
  • Consumer Behavior and Neuromarketing
  • Statistics and Data Analysis
  • English III
Cycle IV
  • Scientific Research Methodology
  • Mathematics for Finance
  • Qualitative Research and Insights
  • Product and Brand Management
  • English IV
Cycle V
  • Quantitative Research
  • Accounting and Finance
  • Digital Marketing
  • Constitution and Human Rights
  • English V
Cycle VI
  • Commercial Intelligence and Marketing Metrics 
  • Distribution and Price Strategy
  • Social networks and Content Marketing
  • Elective Curricular Experience
  • English VI
Cycle VII
  • Sales and Trademarketing Management
  • Communication and Promotion Strategy
  • Services and Relationship Marketing
  • Philosophy and Ethics
  • English VII
Cycle VIII
  • Strategic Marketing
  • Business Management and Digital Campaigns
  • Elective Curricular Experience
  • Project management
  • English VIII
Cycle IX
  • Research Work I
  • Preprofessional Practice I
  • English IX
Cycle X
  • Research Work II
  • Preprofessional Practice II
  • English X

Discover our differentiators

Business Simulation Workshop (LABSAG)
CESIM Simulator
Business Simulation Workshop (LABSAG)

In this workshop, students analyze scenarios and make decisions using business simulation tools, with the aim of identifying opportunities and gaining competitive advantages for the simulated company.

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