Specialization Program in
Digital Marketing
Learn to design and execute comprehensive digital strategies that position your brand, connect with your audience and generate measurable results. This program guides you step by step in creating a solid and effective digital presence, from defining the brand purpose to implementing recruitment, conversion and loyalty campaigns. You will develop key skills in digital branding, strategic content generation, advertising on platforms such as Meta and Google, commercial automation, and basic CRM management. In addition, you will apply what you have learned in a final project that integrates brand, content, channels and sales, with personalized feedback.
Duration4 months
72 Hours
Start dateComing soon
FrequencyFriday7:00 pm to 10:00 pm.
Modality100% virtual
Platform Educational zoom and Moodle Duration4 months
72 Hours
Start dateComing soon FrequencyFriday7:00 pm to 10:00 pm.
Modality100% virtual Platform Educational zoom and Moodle Duration4 months
72 Hours
Start dateComing soon FrequencyFriday7:00 pm to 10:00 pm.
Modality100% virtual Platform Educational zoom and MoodleOur exhibitors
Armando
Jimenez San Vicente
CEO of Alamo Solutions LLC. Doctor in Political Economy (London Business School). Postdoctoral degree in Energy and Sustainability (Stanford). Master in Government and Administration (Harvard) and Law (Georgetown). Professor and academic director at the Ortega y Gasset Institute of the Complutense University of Madrid.
Javier
Benitez
Founding CEO of Sé Feliz Academy; executive coach and author of 12 books. MBA from IE Business School; Lic. in CCEE from the Complutense University of Madrid; Master in Happiness Studies Academy - New York. Teacher at Pacífico Business School.
Luis
Maravi Petrozzi
He leads the ACCEP Training School. He has been a manager at PAD, MiBanco and Bankboston. MBA and doctoral studies in Organizational Governance at the PAD. Industrial Engineer from the PUCP. Teaching experience at the PAD.
Maurice
Vallejos García
Specialist in Business Transformation and Analytics at BCP. He has been Senior Data Scientist at APOYO Consultoría. Bachelor in Economics (PUCP) and is studying MicroMasters in Statistics and Data Science at MIT. Postgraduate teaching experience at prestigious universities.
Paul
Budd
Director of Strategy at Budd Marketing Group and former National Head of Digital Marketing at the César Vallejo University. Master in Marketing Management from CENTRUM and EADA Business School (Spain); Business Administrator from the University of San Martín de Porres. Teaching experience, teaching marketing, product design and social media courses.
Xavier
Gimbert
He has been a teacher at ESADE Business School. Director at ESADE, Pacífico Business School and ESPAE (Guayaquil). PhD in Business Administration from the Ramón Llull University and MBA from ESADE.
Armando
Jimenez San Vicente
CEO of Alamo Solutions LLC. Doctor in Political Economy (London Business School). Postdoctoral degree in Energy and Sustainability (Stanford). Master in Government and Administration (Harvard) and Law (Georgetown). Professor and academic director at the Ortega y Gasset Institute of the Complutense University of Madrid.
Javier
Benitez
Founding CEO of Sé Feliz Academy; executive coach and author of 12 books. MBA from IE Business School; Lic. in CCEE from the Complutense University of Madrid; Master in Happiness Studies Academy - New York. Teacher at Pacífico Business School.
Luis
Maravi Petrozzi
He leads the ACCEP Training School. He has been a manager at PAD, MiBanco and Bankboston. MBA and doctoral studies in Organizational Governance at the PAD. Industrial Engineer from the PUCP. Teaching experience at the PAD.
Maurice
Vallejos García
Specialist in Business Transformation and Analytics at BCP. He has been Senior Data Scientist at APOYO Consultoría. Bachelor in Economics (PUCP) and is studying MicroMasters in Statistics and Data Science at MIT. Postgraduate teaching experience at prestigious universities.
Paul
Budd
Director of Strategy at Budd Marketing Group and former National Head of Digital Marketing at the César Vallejo University. Master in Marketing Management from CENTRUM and EADA Business School (Spain); Business Administrator from the University of San Martín de Porres. Teaching experience, teaching marketing, product design and social media courses.
Xavier
Gimbert
He has been a teacher at ESADE Business School. Director at ESADE, Pacífico Business School and ESPAE (Guayaquil). PhD in Business Administration from the Ramón Llull University and MBA from ESADE.
Armando
Jimenez San Vicente
CEO of Alamo Solutions LLC. Doctor in Political Economy (London Business School). Postdoctoral degree in Energy and Sustainability (Stanford). Master in Government and Administration (Harvard) and Law (Georgetown). Professor and academic director at the Ortega y Gasset Institute of the Complutense University of Madrid.
Javier
Benitez
Founding CEO of Sé Feliz Academy; executive coach and author of 12 books. MBA from IE Business School; Lic. in CCEE from the Complutense University of Madrid; Master in Happiness Studies Academy - New York. Teacher at Pacífico Business School.
Specialty Modules
1
ModuleBrand Building and Digital Positioning
- + Concept, purpose and brand differentiation in digital environments.
- + Value proposition, storytelling and visual identity.
- + Accessible tools for personal and business brand creation.
- + Definition of target audiences and construction of buyer persona.
- + Mapping of communication and sales channels (social networks, Marketplace, Google).
- + Basic design of the customer journey.
- + Practical case: Development of a Digital Brand Kit and a multichannel channel plan.
2
ModuleContent Strategy and Digital Communication
- + Principles of content according to the sales funnel (attraction, conversion, retention).
- + Creation of calendars and strategic content grids.
- + Use of digital tools for content design and publication (Canva, IA, CapCut).
- + Case study: Creating a monthly content calendar.
3
ModuleAudience Conversion and Sales Optimization
- + Design of accessible conversion funnels.
- + Creation and tracking of simple landing page traffic.
- + Budget optimization and lead analysis of capture forms.
- + Introduction to campaigns in Meta Ads and Google Ads.
- + Integration with WhatsApp Business and initial automations.
- + Creation and management of basic databases and CRM.
- + Design of loyalty, buyback and email marketing strategies.
- + Customer experience in digital environments.
- + Measurement of results by marketing metrics: CPL, CTR, CPA, conversion ratio, among others.
- + Practical case: Implementation of a mini lead capture campaign and design of a quarterly loyalty plan.
4
ModuleFinal Application Project - Action Learning Project
- + Development of a Comprehensive Digital Marketing Plan (brand, reach, content, conversion and retention).
- + Individual or group presentation of the plan before a teaching jury.
- + Evaluation based on strategy, applicability and real viability.
- + Personalized feedback and program closure.
- + Integrative project: Design and present a strategic and operational digital marketing plan for a personal or business brand (real or simulated), which integrates positioning, content, conversion and audience loyalty.
Competency development modules
5
Module
Digital Competencies
With a practical focus on technology, participants will be able to apply the most relevant digital tools on the market.
- Excel for data modeling.
- Data visualization with Power BI.
- AI for productivity and data analysis.
6
Module
Leadership and Soft Skills
The key leadership capabilities of the participants will be enhanced, allowing them to inspire, guide and enhance their work teams.
- The keys to the leader.
- Transformative leadership.
- Effective communication.
- Delegation and coaching.
- Critical thinking.
- Integrity as a competitive advantage.
7
Module
Acceleration of Employability
Enhance your personal brand and positioning in the labor market through practical workshops.
- WORKSHOP: LinkedIn networking and management techniques.
- WORKSHOP: Personal brand.
- WORKSHOP: Preparation for interviews.
8
Module
International Immersion: Trends that Configure the Future of Work
It offers a global vision of the trends that transform the world of work, focusing on the impact on employability and future skills.
- Conference: Impact of the trade war between the USA and China on the global economy.
- Conference: Recruitment by values: Cultural feed.
- Conference: Strategy in the era of uncertainty.
Specialty skills
- Build and position personal and business brands in digital environments.
- Define target audiences and structure multichannel communication plans.
- Create digital content aligned to each stage of the conversion funnel.
- Design and implement basic funnels with low-cost landing pages, forms and campaigns.
- Develop loyalty strategies to improve customer retention and buyback.
- Develop a comprehensive digital marketing plan applicable to real businesses.
- Manage accessible digital tools to execute your strategies efficiently.
Featured attributes of the program
Comprehensive modular design that combines specialization, leadership, employability and international immersion skills on topics that set the global agenda
Progressive certification in each Specialty Module.
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Practical approach, based on real cases and development of a comprehensive digital marketing plan applicable to real businesses.
*UCV+ Executive Development Center reserves the right to reschedule or cancel the start of the program if the minimum number of participants is not reached, communicating said decision in a timely manner to those registered.
