Specialization Program in
Management of Accommodations and Hotels
The Hospitality and Hotel Management Specialization Program develops strategic and operational capabilities to lead hospitality businesses with a focus on efficiency, profitability and innovation. Participants will master key tools in hotel operations, revenue management, business strategies, financial analytics and digital transformation applied to the guest experience. According to the World Travel & Tourism Council (2024), 74% of hospitality organizations prioritize digitalization, sustainability and service optimization to remain competitive in an environment of growing demand and more demanding customers. This program prepares professionals to make tactical-strategic decisions that enhance income, improve processes and consolidate hosting models aimed at sustainability and growth.
Duration4 months
72 Hours
Start dateApril 6th
FrequencyMonday7:00 pm to 10:00 pm.
Modality100% virtual
Platform Educational zoom and Moodle Duration4 months
72 Hours
Start dateApril 6th FrequencyMonday7:00 pm to 10:00 pm.
Modality100% virtual Platform Educational zoom and Moodle Duration4 months
72 Hours
Start dateApril 6th FrequencyMonday7:00 pm to 10:00 pm.
Modality100% virtual Platform Educational zoom and MoodleOur exhibitors
Armando
Jimenez San Vicente
CEO of Alamo Solutions LLC. Doctor in Political Economy (London Business School). Postdoctoral degree in Energy and Sustainability (Stanford). Master in Government and Administration (Harvard) and Law (Georgetown). Professor and academic director at the Ortega y Gasset Institute of the Complutense University of Madrid.
Javier
Benitez
Founding CEO of Sé Feliz Academy; executive coach and author of 12 books. MBA from IE Business School; Lic. in CCEE from the Complutense University of Madrid; Master in Happiness Studies Academy - New York. Teacher at Pacífico Business School.
Luis
Maravi Petrozzi
He leads the ACCEP Training School. He has been a manager at PAD, MiBanco and Bankboston. MBA and doctoral studies in Organizational Governance at the PAD. Industrial Engineer from the PUCP. Teaching experience at the PAD.
Maurice
Vallejos García
Specialist in Business Transformation and Analytics at BCP. He has been Senior Data Scientist at APOYO Consultoría. Bachelor in Economics (PUCP) and is studying MicroMasters in Statistics and Data Science at MIT. Postgraduate teaching experience at prestigious universities.
Jorge
Arangüena Cerdán
Head of Corporate Marketing at Aranwa Hotels Resorts & Spas. Marketing professional with more than 10 years of experience in campaign management, development of marketing plans, product launches, agency management and monitoring of commercial and digital KPIs. He has held positions at Aranwa Hotels Resorts & Spas and Casa Andina Hotels, in addition to leading marketing areas at brands such as Krispy Kreme and Starbucks. He has also developed experience in consulting and brand management at BinnaCorp and UserLab Perú, combining strategy, execution and focus on results. Master in Marketing from ESAN Graduate School of Business. Master in Marketing Science from ESIC Business & Marketing School. Graduate in Marketing from the San Ignacio de Loyola University.
Yavhe
Pardo Figueroa
General Manager at Ibis Trujillo. Hotel executive with experience in operational management, food and beverage and customer experience management. He has been Corporate F&B Manager at José Antonio Hotels, Store Manager at Peruvian Supermarkets, Food and Beverage Manager at Holiday Inn and corporate A&B leader at Casa Andina Hotels, where he was also Head of Food and Beverages. His career integrates budget management, cost control, process standardization, team training and leadership of operational areas oriented to quality and service. PAE Business Administration – ESAN Graduate School of Business. Hotel Administration and Management – CENFOTUR.
Abraham
Pinelo Suarez
Business Development Manager (BDM) at Avalon Informática y Servicios Latam. Professor at the Autonomous University of Peru. Computer and informatics professional with experience in consulting, negotiation and sales of technological solutions, cloud and digital transformation initiatives. He has held commercial positions in companies such as Xertica, GIT, Telefónica, Deltron, IT Service SAC and Advanced Computing SAC, leading B2B accounts in cloud, data center, big data, IoT and cybersecurity. He complements his career with teaching on digital marketing and digital transformation, integrating a commercial approach and technological adoption. Master of Business Administration (MBA) from the Polytechnic University of Madrid. Bachelor in Marketing and Commercial Management from the San Ignacio de Loyola University. PAE Business Administration – ESAN Graduate School of Business. Hotel Administration and Management – CENFOTUR.
Xavier
Gimbert
He has been a teacher at ESADE Business School. Director at ESADE, Pacífico Business School and ESPAE (Guayaquil). PhD in Business Administration from the Ramón Llull University and MBA from ESADE.
Armando
Jimenez San Vicente
CEO of Alamo Solutions LLC. Doctor in Political Economy (London Business School). Postdoctoral degree in Energy and Sustainability (Stanford). Master in Government and Administration (Harvard) and Law (Georgetown). Professor and academic director at the Ortega y Gasset Institute of the Complutense University of Madrid.
Javier
Benitez
Founding CEO of Sé Feliz Academy; executive coach and author of 12 books. MBA from IE Business School; Lic. in CCEE from the Complutense University of Madrid; Master in Happiness Studies Academy - New York. Teacher at Pacífico Business School.
Luis
Maravi Petrozzi
He leads the ACCEP Training School. He has been a manager at PAD, MiBanco and Bankboston. MBA and doctoral studies in Organizational Governance at the PAD. Industrial Engineer from the PUCP. Teaching experience at the PAD.
Maurice
Vallejos García
Specialist in Business Transformation and Analytics at BCP. He has been Senior Data Scientist at APOYO Consultoría. Bachelor in Economics (PUCP) and is studying MicroMasters in Statistics and Data Science at MIT. Postgraduate teaching experience at prestigious universities.
Jorge
Arangüena Cerdán
Head of Corporate Marketing at Aranwa Hotels Resorts & Spas. Marketing professional with more than 10 years of experience in campaign management, development of marketing plans, product launches, agency management and monitoring of commercial and digital KPIs. He has held positions at Aranwa Hotels Resorts & Spas and Casa Andina Hotels, in addition to leading marketing areas at brands such as Krispy Kreme and Starbucks. He has also developed experience in consulting and brand management at BinnaCorp and UserLab Perú, combining strategy, execution and focus on results. Master in Marketing from ESAN Graduate School of Business. Master in Marketing Science from ESIC Business & Marketing School. Graduate in Marketing from the San Ignacio de Loyola University.
Yavhe
Pardo Figueroa
General Manager at Ibis Trujillo. Hotel executive with experience in operational management, food and beverage and customer experience management. He has been Corporate F&B Manager at José Antonio Hotels, Store Manager at Peruvian Supermarkets, Food and Beverage Manager at Holiday Inn and corporate A&B leader at Casa Andina Hotels, where he was also Head of Food and Beverages. His career integrates budget management, cost control, process standardization, team training and leadership of operational areas oriented to quality and service. PAE Business Administration – ESAN Graduate School of Business. Hotel Administration and Management – CENFOTUR.
Abraham
Pinelo Suarez
Business Development Manager (BDM) at Avalon Informática y Servicios Latam. Professor at the Autonomous University of Peru. Computer and informatics professional with experience in consulting, negotiation and sales of technological solutions, cloud and digital transformation initiatives. He has held commercial positions in companies such as Xertica, GIT, Telefónica, Deltron, IT Service SAC and Advanced Computing SAC, leading B2B accounts in cloud, data center, big data, IoT and cybersecurity. He complements his career with teaching on digital marketing and digital transformation, integrating a commercial approach and technological adoption. Master of Business Administration (MBA) from the Polytechnic University of Madrid. Bachelor in Marketing and Commercial Management from the San Ignacio de Loyola University. PAE Business Administration – ESAN Graduate School of Business. Hotel Administration and Management – CENFOTUR.
Xavier
Gimbert
He has been a teacher at ESADE Business School. Director at ESADE, Pacífico Business School and ESPAE (Guayaquil). PhD in Business Administration from the Ramón Llull University and MBA from ESADE.
Specialty Modules
1
ModuleOperations Management in Hotels and Accommodations
- +Key operational areas: reception, housekeeping, maintenance, A&B.
- +Quality protocols, hospitality and guest experience design.
- +Standardization of processes and operational control.
- +Safety, sustainability and incident management.
- +Use of technological tools (PMS, digital checklist).
2
ModuleCommercial Strategy and Revenue Management in Hospitality
- +Advanced segmentation, positioning and value proposition.
- +Revenue management: dynamic pricing, elasticity, forecasting and optimization by segment.
- +Digital distribution: OTA, metasearch engines, GDS and direct channel.
- +Customer journey, loyalty and digital reputation.
- +Guest experience and design of memorable moments.
3
ModuleFinancial Management for Hotels and Accommodations
- +Hotel budgeting and financial control..
- +Reading and interpretation of financial statements.
- +Critical indicators: ADR, RevPAR, TRevPAR, GOPPAR.
- +Evaluation of investments, scenarios and sensitivity.
- +Digital tools and dashboards (Excel, Power BI).
4
ModuleInnovation and Digital Transformation in Hospitality
- +Emerging accommodation models: boutique, eco, rural, experiential.
- +Technological integration: PMS, CRM, AI, automation and hospitality tech.
- +Innovation applied to services and experience design.
- +Sustainability as a growth strategy.
- +Trends: smart hotels, digital guest journey.
Competency development modules
5
Module
Digital Competencies
With a practical focus on technology, participants will be able to apply the most relevant digital tools on the market.
- Excel for data modeling.
- Data visualization with Power BI.
- AI for productivity and data analysis.
6
Module
Leadership and Soft Skills
The key leadership capabilities of the participants will be enhanced, allowing them to inspire, guide and enhance their work teams.
- The keys to the leader.
- Transformative leadership.
- Effective communication.
- Delegation and coaching.
- Critical thinking.
- Integrity as a competitive advantage.
7
Module
Acceleration of Employability
Enhance your personal brand and positioning in the labor market through practical workshops.
- WORKSHOP: LinkedIn networking and management techniques.
- WORKSHOP: Personal brand.
- WORKSHOP: Preparation for interviews.
8
Module
International Immersion: Trends that Configure the Future of Work
It offers a global vision of the trends that transform the world of work, focusing on the impact on employability and future skills.
- Conference: Impact of the trade war between the USA and China on the global economy.
- Conference: Recruitment by values: Cultural feed.
- Conference: Strategy in the era of uncertainty.
Specialty skills
- Manage lodging operations guaranteeing standards of quality, hospitality and efficiency.
- Design business plans aimed at profitability and customer loyalty.
- Analyze the economic and financial profitability of accommodations and hotels.
- Integrate digital tools, automation and hospitality tech into key processes.
- Lead innovation initiatives and continuous improvement in hosting models.
Featured attributes of the program
Comprehensive coverage of critical areas of hospitality: advanced operational management, revenue management, digital distribution, customer experience, financial control, hotel indicators (ADR, RevPAR, GOPPAR), applied analytics, PMS–CRM, automation, innovation in accommodation models and sustainability as a competitive advantage.
Development of workshops, analysis of real cases, simulation of commercial strategies, construction of financial dashboards, use of PMS and hospitality tech tools, and design of an integrative project applicable to real hotels or own ventures.
*Certification
Once all the modules of the program have been approved, the participant will be awarded the Certificate of Specialist in Hotel and Accommodation Management on behalf of UCV+ Executive Development Center of the César Vallejo University.
*UCV+ Executive Development Center reserves the right to reschedule or cancel the start of the program if the minimum number of participants is not reached, communicating said decision in a timely manner to those registered.
