Administration and Marketing

Become a marketing manager or business consultant.

Become a marketer and identify the logic of consumers, analyze the direction of brands and dare to propose new business opportunities. This career will train you with a great commercial vision and the ability to lead any business project that crosses your path in order to transform the rational into the emotional.

General information

Targeted to

Applicants over 24 years of age: With 3 years of work experience or graduated from a technological institute or who wish to pursue a second university degree.

Intermediate Certifications

1. Certificate in Market Intelligence.
2. Digital Marketing Analyst
3. Human-Centered Innovative Entrepreneurship

Fields of Action

•Marketing advisor and consultant..
• Sales force manager in public and private organizations.
• Manager and coordinator of advertising campaigns.

Duration

10 academic cycles

International Agreements

Discover all the universities abroad where you can study

Curriculum

Logical Thinking
Communication Skills
Sustainable Development Goals
Administration
English I

Climate Change and Risk Management
Constitution and Human Rights
Vallejo Lecture
Economics
English II

Creativity and Innovation
Philosophy and Ethics
Mathematics for Finance
Statistics and Data Analysis
English III

Research Methodology
Qualitative Research and Insights
Introduction to Marketing
Consumer Behavior and Neuromarketing
English IV

Quantitative Research
Product and Brand Management
Digital Marketing
Accounting and Finance
English V

Business Intelligence and Marketing Metrics
Distribution and Pricing Strategies
Social Media and Content Marketing
Elective Curriculum Experience
English VI

Sales Management and Trademarketing
Communication and Promotion Strategies
Services and Relationship Marketing
Organizational Management and Human Resources
English VII

Strategic Marketing
Business Management and Digital Campaigns
Elective Curricular Experience
Project Management
English VIII

Research Project
Pre-professional Practice
Preprofessional Practice I
English IX

Research Project Development
Preprofessional Practice II
English X

July 20 Admission Exam

Apply Here

Distinguished Authorities and Teachers

Dante Chávez Abanto

Dean of the Faculty of Business Sciences

Nelly Melissa Vilca Horna

Director of the School of Administration and Marketing

July 20 Admission Exam

Apply Here

Discover our differentiating factors

LABSAG Business Simulation Workshop

CESIM Simulator

LABSAG Business Simulation Workshop

In this workshop the student analyzes and makes decisions through business simulators in order to identify opportunities and obtain competitive advantages for the simulated company.

CESIM Simulator

Business management simulator that integrates the functional areas of production, marketing and logistics.