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UCV |

Administración y Marketing

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Sé gerente de marketing o consultor de negocios.

Sé mercadólogo e identifica la lógica de los consumidores, analiza el rumbo de las marcas y atrévete a proponer nuevas oportunidades de negocios. Esta carrera te formará con una gran visión comercial y la capacidad para liderar cualquier proyecto empresarial que se te cruce en tu camino para poder transformar lo racional en emocional.

Información general
Targeted at
High school graduates with entrepreneurial aptitude to create new brands in the market
Intermediate Certifications
1. Market Intelligence Certificate
2. Digital Marketing Analyst
3. Innovative Entrepreneurship with a Human Face
Fields of Action
• Marketing advisor and consultant.
• Sales force administrator in public and private organizations.
• Manager and coordinator of advertising campaigns.
Duration
10 academic cycles
Malla curricular
1
  • Logical Thinking
  • Communication Skills
  • Sustainable Development Goals
  • Administration
  • English I
2
  • Climate Change and Risk Management
  • Constitution and Human Rights
  • Vallejo Lecture
  • Economics
  • English II
3
  • Creativity and Innovation
  • Philosophy and Ethics
  • Mathematics for Finance
  • Statistics and Data Analysis
  • English III
4
  • Research Methodology
  • Qualitative Research and Insights
  • Introduction to Marketing
  • Consumer Behavior and Neuromarketing
  • English IV
5
  • Quantitative Research
  • Product and Brand Management
  • Digital Marketing
  • Accounting and Finance
  • English V
6
  • Business Intelligence and Marketing Metrics
  • Distribution and Pricing Strategies
  • Social Media and Content Marketing
  • Elective Curriculum Experience
  • English VI
7
  • Sales Management and Trademarketing
  • Communication and Promotion Strategies
  • Services and Relationship Marketing
  • Organizational Management and Human Resources
  • English VII
8
  • Strategic Marketing
  • Business Management and Digital Campaigns
  • Elective Curricular Experience
  • Project Management
  • English VIII
9
  • Research Project
  • Pre-professional Practice
  • Preprofessional Practice I
  • English IX
10
  • Research Project Development
  • Preprofessional Practice II
  • English X

June 22  Admission Exam

Postula aquí
Autoridades y Docentes destacados
Jorge Torres Obleas
Jorge Torres Obleas

Director of Virtual Undergraduate Programs

June 22  Admission Exam

Postula aquí
Conoce nuestros diferenciales
Simulation Workshop
CESIM Simulator
Taller de Simulación de Negocios LABSAG I UCV
Business Simulation Workshop LABSAG

In this workshop, students will analyze and make decisions using business simulators with the aim of identifying opportunities and obtaining competitive advantages for the simulated company.

Simulador CESIM I UCV
CESIM Simulator

A business management simulator that integrates the functional areas of production, marketing, and logistics.

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