Administration and Marketing

Carrera Administración y Marketing I UCV

Be a marketing manager or business consultant.

Be a marketer and identify consumer logic, analyze brand direction, and dare to propose new business opportunities. This career will shape you with a great commercial vision and the ability to lead any business project that comes your way, to transform the rational into the emotional.

General Information

Targeted at:

High school graduates with entrepreneurial aptitude to create new brands in the market

Fields of Action

• Marketing advisor and consultant.
• Sales force administrator in public and private organizations.
• Manager and coordinator of advertising campaigns.

Duration

10 academic cycles

Curriculum

Logical Thinking
Communication Skills
Sustainable Development Goals
Administration
English I

Climate Change and Risk Management
Constitution and Human Rights
Vallejo Lecture
Economics
English II

Creativity and Innovation
Ethical Philosophy
Mathematics for Finance
Statistics and Data Analysis
English III

Scientific Research Methodology
Qualitative Research and Insights
Introduction to Marketing
Consumer Behavior and Neuromarketing
English IV

Quantitative Research
Product and Brand Management
Digital Marketing
Accounting and Finance
English V

Commercial Intelligence and Marketing Metrics
Distribution and Pricing Strategy
Social Media and Content Marketing
Elective Curricular Experience
English VI

Sales Management and Trade Marketing
Communication and Promotion Strategy
Service and Relationship Marketing
Organizational Management and Human Talent
English VII

Strategic Marketing
Business Management and Digital Campaigns
Elective Curricular Experience
Project Management
English VIII

Research Project
Professional Practice I
English IX

Development of the Research Project
Professional Practice II
English X

June 22 Admission Exam

Apply Here

Prominent Authorities and Teachers

Dante Chávez Abanto

Dean of the Faculty of Business Sciences

Nelly Melissa Vilca Horna

Director of the School of Administration and Marketing

June 22 Admission Exam

Apply Here

Discover our differentiators

LABSAG

LABSAG Business Simulation Workshop

In this workshop, students analyze and make decisions using business simulators in order to identify opportunities and gain competitive advantages for the simulated company.