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Carrera Administración y Marketing I UCV

Administration and Marketing

We are among the top universities for Marketing! At UCV, we offer the perfect combination of creativity, data analysis, and strategic vision to boost brands and build genuine connections.

Why study Marketing at UCV?

The Marketing Program at UCV stands out for its integration of theory, practice, and digital tools. Our academic approach includes:

 

  • Workshops and real-world projects that reflect current market challenges
  • Business simulation and data analysis for effective decision-making
  • A strong emphasis on social responsibility and sustainability in marketing strategies
  • As one of the top universities for marketing, we also offer international agreements and technical English training to strengthen your global profile.
Career Opportunities
Elective Courses
Benefits of Studying at UCV

Market Research and Analysis

 

  • Specialized agencies focused on consumer behavior and trend analysis
  • Consulting firms in qualitative and quantitative insights
  • Marketing Strategy and Management
  • Digital marketing and brand management roles in companies and startups
  • Planning and execution of communication and positioning campaigns
  • Business Management
  • Project management in digital transformation initiatives
  • Consulting in innovation and sustainable business models
Request personalized guidance for your degree program
Curriculum
Ciclo I
Ciclo II
Ciclo III
Ciclo IV
Ciclo V
Ciclo VI
Ciclo VII
Ciclo VIII
Ciclo IX
Ciclo X
Ciclo I
  • Logical Thinking
  • Communication Skills
  • Sustainable Development Goals
  • Marketing Fundamentals
  • English I
Ciclo II
  • Climate Change and Risk Management
  • Administration
  • Vallejo Chair
  • Economy
  • English II
Ciclo III
  • Creativity and Innovation
  • Organizational Management and Human Talent
  • Consumer Behavior and Neuromarketing
  • Statistics and Data Analysis
  • English III
Ciclo IV
  • Methodology of Scientific Research
  • Mathematics for Finance
  • Qualitative Research and Insights
  • Product and Brand Management
  • English IV
Ciclo V
  • Quantitative Research
  • Accounting and Finance
  • Digital Marketing
  • Constitution and Human Rights
  • English V
Ciclo VI
  • Business Intelligence and Marketing Metrics 
  • Distribution and Price Strategy
  • Social Media and Content Marketing
  • Elective Curricular Experience
  • English VI
Ciclo VII
  • Sales and Trade Marketing Management
  • Communication and Promotion Strategy
  • Services and Relationship Marketing
  • Philosophy and Ethics
  • English VII
Ciclo VIII
  • Strategic Marketing
  • Business Management and Digital Campaigns
  • Elective Curricular Experience
  • Project management
  • English VIII
Ciclo IX
  • Research Paper I
  • Pre-professional Practice I
  • English IX
Ciclo X
  • Research Paper II
  • Pre-professional Practice II
  • English X

Discover our differentiators

LABSAG
LABSAG Business Simulation Workshop
LABSAG

In this workshop, students analyze and make decisions using business simulators in order to identify opportunities and gain competitive advantages for the simulated company.

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