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Why study Marketing at UCV?

The Marketing Program at UCV stands out for its integration of theory, practice, and digital tools. Our academic approach includes:

 

  • Workshops and real-world projects that reflect current market challenges
  • Business simulation and data analysis for effective decision-making
  • A strong emphasis on social responsibility and sustainability in marketing strategies
  • As one of the top universities for marketing, we also offer international agreements and technical English training to strengthen your global profile.
Career Opportunities
Elective Courses
Benefits of Studying at UCV

Market Research and Analysis

 

  • Specialized agencies focused on consumer behavior and trend analysis
  • Consulting firms in qualitative and quantitative insights
  • Marketing Strategy and Management
  • Digital marketing and brand management roles in companies and startups
  • Planning and execution of communication and positioning campaigns
  • Business Management
  • Project management in digital transformation initiatives
  • Consulting in innovation and sustainable business models
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Curriculum
I
II
III
IV
V
VI
VII
VIII
IX
X
I
  • Logical Thinking
  • Communication Skills
  • Sustainable Development Goals
  • Marketing Fundamentals
  • English I
II
  • Climate Change and Risk Management
  • Administration
  • Vallejo Chair
  • Economy
  • English II
III
  • Creativity and Innovation
  • Organizational Management and Human Talent
  • Consumer Behavior and Neuromarketing
  • Statistics and Data Analysis
  • English III
IV
  • Methodology of Scientific Research
  • Mathematics for Finance
  • Qualitative Research and Insights
  • Product and Brand Management
  • English IV
V
  • Quantitative Research
  • Accounting and Finance
  • Digital Marketing
  • Constitution and Human Rights
  • English V
VI
  • Business Intelligence and Marketing Metrics 
  • Distribution and Price Strategy
  • Social Media and Content Marketing
  • Elective Curricular Experience
  • English VI
VII
  • Sales and Trade Marketing Management
  • Communication and Promotion Strategy
  • Services and Relationship Marketing
  • Philosophy and Ethics
  • English VII
VIII
  • Strategic Marketing
  • Business Management and Digital Campaigns
  • Elective Curricular Experience
  • Project management
  • English VIII
IX
  • Research Paper I
  • Pre-professional Practice I
  • English IX
X
  • Research Paper II
  • Pre-professional Practice II
  • English X

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At UCV, we connect our students and graduates with the job market, providing them with tools and opportunities through partnerships with companies in various sectors.

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