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Carrera Administración y Marketing I UCV

Administration and Marketing Blended

We are among the best Universities with Marketing! At UCV we offer a perfect combination of creativity, data analysis and strategic vision to drive brands and connect authentically.

Modalities

In-person

Blended

Online

Duration
10 academic cycles
Modality
Presential
Grade
Bachelor's degree in Physical Education and Psychomotor Skills
Title
Bachelor's Degree in Physical Education and Psychomotor Skills
Fecha de inscripción
Fase D: 10 de agosto

Cycle I
  • Logical Thinking
  • Communication skills
  • Sustainable Development Goals
  • Fundamentals of Marketing
  • English I
Cycle II
  • Climate Change and Risk Management
  • Administration
  • Vallejo Chair
  • Economy
  • English I|
Cycle III
  • Creativity and Innovation
  • Organizational Management and Human Talent
  • Consumer Behavior and Neuromarketing
  • Statistics and Data Analysis
  • English III
Cycle IV
  • Scientific Research Methodology
  • Mathematics for Finance
  • Qualitative Research and Insights
  • Product and Brand Manadement
  • English IV
Cycle V
  • Quantitative Research
  • Accounting and Finance
  • Digital Marketing
  • Constitution and Human Rights
  • English V
Cycle VI
  • Commercial Intelligence and Marketing Metrics
  • Distribution and Pricing Strategies
  • Social Networks and Content Marketing
  • Elective Curriculum Experience
  • English VI
Cycle VII
  • Sales Management and Trademarketing
  • Communication and Promotion Strategies
  • Service and Relational Marketing
  • Philosophy and Ethics
  • English VII
Cycle VIII
  • Strategic Marketing
  • Business Management and Digital Campaigns
  • Elective Curriculum Experience
  • Project Management
  • English VIII
Cycle IX
  • Research Work I
  • Pre-professional practice I
  • English IX
Cycle X
  • Development of the Research Project
  • Pre-professional Practice II
  • English X

Why study marketing at UCV?

The Marketing Career at UCV is distinguished by integrating theory, practice and digital tools. Therefore, our training proposal includes:

 

  • Workshops and real projects that reflect challenges of the current market
  • Business simulation and data analysis for effective decision making
  • Focus on social responsibility and sustainability in strategies



Furthermore, as one of the best Universities with marketing, we stand out for our international agreements and training in technical English, which contribute to your global profile.

 

This career is for you if you have this profile

  • You are passionate about creating strategies that impact and connect with the market.
  • You seek to learn and adapt to digital and consumer trends.
  • You are creative, analytical and excited to innovate

Discover our differentiators

Graduate profile

What a Marketing Professional Can Do

MARKET EVALUATION

Analyze market data to guide marketing decisions while upholding ethical principles.

STRATEGY DESIGN

Develop strategic plans to create value and promote digital transformation.

RESOURCE MANAGEMENT

Optimize resources to drive profitability with a focus on social responsibility.

Where You Can Work

WORK AS A MARKET RESEARCH CONSULTANT IN:

- Market research agencies
- Consulting firms specialized in data analysis and consumer trends

ALSO, AS A MARKETING MANAGER OR DIGITAL MARKETING STRATEGIST IN:

- Digital marketing agencies
- Corporate marketing departments
- Startups and digital transformation projects

LIKewise, AS A BUSINESS MANAGER OR ADMINISTRATOR IN:

- Public or private organizations
- Industrial, commercial, or service companies

Career Opportunities

Graduates will be able to work in:

Market Research and Analysis

- Agencies specialized in consumer behavior and trend analysis
- Consulting firms focused on qualitative and quantitative insights

Marketing Strategy and Management

- Digital marketing and brand management in companies and startups
- Communication and brand positioning campaign planning

Business Management

- Management of digital transformation projects
- Consulting in innovation and sustainable business models

Elective Academic Experiences

Take your career further by choosing courses that strengthen your expertise:

- Strategic Decision-Making
- Strategic and Financial Planning
- Brand Management in the Digital Era
- Commercial Intelligence and Marketing Metrics
- Social Media and Content Marketing
- Distribution and Pricing Strategies

UCV Benefits

With UCV’s support, you can stand out in the marketing world with advantages such as:

- Market Intelligence Certification, validating your analytical skills from the 6th academic cycle
- Pre-professional internships in agencies and marketing departments, working on real projects
- RENACYT-certified professors and industry experts providing mentorship and networking opportunities
- Immediate Graduation System (STI) to accelerate your entry into the job market
- More than 640 hours of technical English training, with Cambridge University of Cambridge and Michigan University of Michigan certifications

Contacto

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