Master's Degree in Strategic Management of Tourism and Hotel Companies

The Master's Degree in Strategic Management of Tourism and Hotel Companies is aimed at training leaders capable of designing and executing innovative strategies for the development and competitiveness of the tourism and hotel sector. The program combines knowledge in management, marketing, finance and sustainability, adapted to global trends and market needs.

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Applicant profile

Demonstrates strong verbal communication skills.
Solves problems using mathematical and logical reasoning.
Analyzes and interprets charts, graphs, and statistical data.
Proposes solutions to social, cultural, or environmental challenges, drawing on experience and theoretical knowledge in the area of business sciences.

Graduate profile

Proposes creative and innovative solutions in tourism and hotel processes and services to meet the needs of the tourism market, using creative thinking and ensuring the level of quality and customer experience.

Manages tourism and hotel organizations with a strategic approach to optimize their competitiveness and adaptability in a global and dynamic environment, ensuring continuous improvement and efficiency in their processes.

Develops research projects in the field of strategic management of tourism and hotel companies, to optimize the organizations of the field through a strategic approach, proposing applicable solutions that strengthen the business, with an ethical, creative and socially responsible approach.

Complementary skills

In accordance with university regulations, students must demonstrate proficiency in a foreign language (or, where applicable, their native language). This includes the ability to speak clearly, understand what they read and hear, and communicate effectively in writing.

Curricular experiences

Creativity and Innovation in Services and Tourist Experiences
Planning and Strategic Formulation

Study hours:

The synchronous activities of the master's degree take place through videoconferences on Wednesdays, Thursdays, and Fridays from 7:00 p.m., while the extracurricular counseling sessions are held on Saturdays, between 8:00 a.m. and 1:00 p.m., or from 2:00 p.m. to 9:00 p.m.