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Master's Degree in Digital Marketing Management

Become a strategic leader in digital environments with the Master's Degree in Digital Marketing Management at UCV. Designed to train professionals capable of making data-based decisions, managing customer experiences and leading multichannel campaigns, this master's degree prepares you to face the challenges of a constantly changing market.

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Benefits

International teachers
New focus on soft skills
Contact with international experts in Madrid to strengthen leadership
International Program at the CEA* of Madrid, Spain

*CEA is the Academic Excellence Center that works in partnership with the UCV

Cambridge English Authorized Center
Curricular experiences
  • Omnichannel Communication
  • Planning and Strategic Formulation
Curricular experiences Weekends

Syllabus

I
II
I
  • Introduction to Digital Marketing
  • Digital Consumer Behavior
  • Elective Curriculum Experience
  • Research Work I
     
II
  • Customer Experience Management
  • Marketing Analytics
  • Digital Marketing Strategies
  • Research Work II
     
Learn more about the postgraduate course of your interest
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Authorities and Outstanding Teachers

Carlos Manuel Díaz Mariños I UCV
Carlos Manuel Díaz Mariños

Director of the International Graduate School

Juan Pacheco Torres
Juan Francisco Pacheco Torres

Academic Director of the International Graduate School

Contacto

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