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Bootcamp

AI Applied to Digital Marketing

Free access to CISCO courses with international certification.

 
Hours36 hours (18 synchronous hours and 18 asynchronous hours)
Duration4 weeks
Modality 100% online
The course will provide the fundamental knowledge to develop effective digital marketing strategies, using tools enhanced with artificial intelligence (AI) that will allow you to automate processes, segment audiences, create optimized content and make decisions based on data. You will learn how to use digital platforms such as social networks, campaign managers, chatbots, and predictive analysis tools to improve the presence and reach of a business in the digital environment.

Aimed at:

Professionals, entrepreneurs, students and the general public interested in acquiring or strengthening their skills in digital marketing and AI.

Thematic Content

Fundamentals of Digital Marketing + Business Diagnosis with AI
What is digital marketing? Why does it matter today more than ever?
Digital entrepreneurship and new consumers
Introduction to artificial intelligence applied to marketing
Buyer Persona + Content Strategy with ChatGPT
Who is your ideal client? Empathy map
Types of content according to the sales funnel
Creation of stories and messages that connect emotionally
Practical exercise with AI
Branding and Social Networks + Content Generation with AI
Branding for entrepreneurs: voice, style and coherence
Optimization of profiles on networks (Instagram, Facebook, TikTok)
Basic principles of visual design
Practical exercise with AI
Digital Advertising (Meta Ads + Google Ads) + Copywriting with AI
Basic principles of online advertising
How Meta Ads and Google Ads work
Segmentation and objectives
Practical exercise with AI
Email Marketing and Automation with AI
Introduction to email marketing for entrepreneurs
Basic automations (welcome, promotions, loyalty)
How to write effective emails
Practical exercise with AI
Analytics, KPIs and Digital Plan 30 days with AI
What is a KPI, key metrics and free tools
Basic use of Instagram Insights and Meta Business Suite
Step-by-step digital action plan
Practical exercise with AI

Benefits

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Access to recording classes for reinforcement
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Access to digitized material 24/7

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Free CISCO self-study courses with international certification

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Project-based learning (PBL)
Development of a project applied to the participant's work environment, which consolidates the knowledge acquired during the course.

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Instructor profile
  • Internationally certified instructors.
  • Academic and professional experience.
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Requirements
  • Basic knowledge of the Windows operating system, internet browsing and social media management.
  • Interest in entrepreneurship and digital transformation.
  • No previous experience in digital marketing or artificial intelligence is required.
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Certification
Approval Certificate issued by the César Vallejo University (digital format).

ATTRIBUTES

Formulario Segunda especialidad