Universidad Cesar Vallejo
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Administration and Marketing

Learn to understand the market and create marketing strategies that drive digital transformation and business sustainability.

Modalities

In-person

Blended

Online

Duration
10 academic semesters
Modality
At a distance
Grade
Bachelor of Administration and Marketing
Professional Title
Degree in Administration and Marketing
Admission Exam:
July 19

Cycle I
  • Logical Thinking
  • Communication skills
  • Sustainable Development Goals
  • Fundamentals of Marketing
  • English I
Cycle II
  • Climate Change and Risk Management
  • Administration
  • Vallejo Chair
  • Economy
  • English I|
Cycle III
  • Creativity and Innovation
  • Organizational Management and Human Talent
  • Consumer Behavior and Neuromarketing
  • Statistics and Data Analysis
  • English III
Cycle IV
  • Scientific Research Methodology
  • Mathematics for Finance
  • Qualitative Research and Insights
  • Product and Brand Manadement
  • English IV
Cycle V
  • Quantitative Research
  • Accounting and Finance
  • Digital Marketing
  • Constitution and Human Rights
  • English V
Cycle VI
  • Commercial Intelligence and Marketing Metrics
  • Distribution and Pricing Strategies
  • Social Networks and Content Marketing
  • Elective Curriculum Experience
  • English VI
Cycle VII
  • Sales Management and Trademarketing
  • Communication and Promotion Strategies
  • Service and Relational Marketing
  • Philosophy and Ethics
  • English VII
Cycle VIII
  • Strategic Marketing
  • Business Management and Digital Campaigns
  • Elective Curriculum Experience
  • Project Management
  • English VIII
Cycle IX
  • Research Work I
  • Pre-professional practice I
  • English IX
Cycle X
  • Development of the Research Project
  • Pre-professional Practice II
  • English X

Why study Administration and Marketing at UCV?

The Administration and Marketing program at UCV stands out for developing products that generate profitability and meet customer demands, focused on increasing business value to achieve brand positioning, by applying market research strategies, commercial management, consumer behavior analysis, among others.

 

Skills and competencies you will develop as a professional in Administration and Marketing:

 

  • Workshops and real-world projects that reflect current market challenges.
  • Business simulation and data analysis for effective decision-making.
  • A strong focus on social responsibility and sustainability in strategic planning.

 

In addition, as one of the leading universities in Administration and Marketing, we stand out for our international partnerships and technical English training, which strengthen your global professional profile.

Autoridades y Docentes destacados

Dra. Silvia Rodríguez

Decana de la Facultad de Humanidades.

Jorge Torres Obleas

Jorge Torres Obleas

Director de Pregrado Virtual

Katelinen Mirian Rivera Paipay

Katelinen Mirian Rivera Paipay

Directora de la Escuela de Educación Inicial

Our academic achievements

TOP 2
Best private universities in Peru 2023.
Ipsos
TOP 3
We moved up in the rankings and today we are top 3 in the Environmental Sustainability Report in Peruvian Universities 2025.
Google
UCV and Google: an alliance that transforms your future.
TOP 7
Sunedu Ranking of Best Private Universities 2025
TOP 3
The Times Higher Education 2026 magazine has included us in the ranking where we are within the top 3 as one of the best universities in Peru.
TOP 3
In 2024, Universidad César Vallejo reaffirms its commitment to academic excellence and scientific research.
TOP 3
Best Peruvian private universities in the SCImago 2026 ranking.
TOP 4
University that contributes to environmental sustainability, according to RSAUP.
4 QS Stars
In the categories: Teaching, Employability, Environmental Impact and Academic Development in 2024.
QS
Google Lab
3D printing, augmented reality, laptop loans, WiFi 7 high-speed internet, innovation cubicles
Real Madrid Foundation
We are sponsors of their educational platform, Sport Values
Huawei
An agreement that develops academic and technological cooperation.
Cisco
Alliance with this globally recognized organization.
Nobel Prizes
We have received 13 Nobel Prize winners and their visit has been vital for the students.
Renacyt
We have more than 300 Renacyt research professors.
Michigan State
It provides a training program for teacher development.
ISO 9001:2015
Learning and teaching processes, research developed in undergraduate program and university social responsibility executed at The Cesar Vallejo University.
Cambridge
We are an authorized center to offer Cambridge exams.
Michigan English Test
Its international certification is used as a requirement for language proficiency and fluency.
Cambridge English Qualifications
We prepare you so you can take your exams and move closer to your international goals.
British Council
We certify your English level with an international certificate accepted in 150 countries.
FIT
First university in Peru and Latin America to be a member of the International Federation of Translators.
FIT
ISO 45001
We are proud to share that we have obtained one of the most anticipated international certifications: the ISO 45001 standard.
Center of Academic Excellence
Thanks to CEA and its partnerships, students will experience international opportunities and specialized programs.

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