Why study Administration and Marketing at UCV?

The Administration and Marketing program at UCV stands out for developing products that generate profitability and meet customer demands, focused on increasing business value to achieve brand positioning, by applying market research strategies, commercial management, consumer behavior analysis, among others.

 

Skills and competencies you will develop as a professional in Administration and Marketing:

 

  • Workshops and real-world projects that reflect current market challenges.
  • Business simulation and data analysis for effective decision-making.
  • A strong focus on social responsibility and sustainability in strategic planning.

 

In addition, as one of the leading universities in Administration and Marketing, we stand out for our international partnerships and technical English training, which strengthen your global professional profile.

Fields of action
Elective Curricular Experiences
Benefits of the UCV

You will be able to work as:

 

  • Product and Brand Manager.
  • Market and Public Opinion Analyst.



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Curriculum
Cycle I
Cycle II
Cycle III
Cycle IV
Cycle V
Cycle VI
Cycle VII
Cycle VIII
Cycle IX
Cycle X
Cycle I
  • Logical Thinking
  • Communication Skills
  • Communication Skills
  • Fundamentals of Marketing
  • English I
Cycle II
  • Climate Change and Risk Management
  • Management
  • Vallejo Studies
  • Economics
  • English II
Cycle III
  • Creativity and Innovation
  • Organizational Management and Human Talent
  • Consumer Behavior and Neuromarketing
  • Statistics and Data Analysis
  • English III
Cycle IV
  • Scientific Research Methodology
  • Mathematics for Finance
  • Qualitative Research and Insights
  • Product and Brand Management
  • English IV
Cycle V
  • Quantitative Research
  • Accounting and Finance
  • Digital Marketing
  • Constitution and Human Rights
  • English V

 

Cycle VI
  • Commercial Intelligence and Marketing Metrics
  • Distribution and Pricing Strategies
  • Social Media and Content Marketing
  • Elective Curricular Experience
  • English VI

 

Cycle VII
  • Sales Management and Trade Marketing
  • Communication and Promotion Strategies
  • Services and Relationship Marketing
  • Philosophy and Ethics
  • English VII

 

Cycle VIII
  • Strategic Marketing
  • Business Management and Digital Campaigns
  • Elective Curricular Experience
  • Project Management
  • English VIII

 

Cycle IX
  • Research Project I
  • Pre-Professional Practice I
  • English IX
Cycle X
  • Research Project II
  • Pre-Professional Practice II
  • English X

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Discover our differentiators

Simulation Workshop
CESIM Simulator
Taller de Simulación de Negocios LABSAG I UCV
Simulation Workshop

In this workshop, students analyze and make decisions using business simulators with the aim of identifying opportunities and gaining competitive advantages for the simulated company.

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Master's Degree in Human Talent Management
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Job opportunities

At UCV we connect our students and graduates with the labor market, providing them with tools and opportunities through partnerships with companies in various sectors.

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