MARKET EVALUATION
Analyze market data to guide marketing decisions while upholding ethical principles.
Administration and Marketing
Learn to understand the market and create marketing strategies that drive digital transformation and business sustainability.
Modalities
In-person
Blended
Online
Duration
10 academic semesters
Modality
At a distance
Grade
Bachelor of Administration and Marketing
Professional Title
Degree in Administration and Marketing
Admission Exam:
July 19
Why study Administration and Marketing at UCV?
The Administration and Marketing program at UCV stands out for developing products that generate profitability and meet customer demands, focused on increasing business value to achieve brand positioning, by applying market research strategies, commercial management, consumer behavior analysis, among others.
Skills and competencies you will develop as a professional in Administration and Marketing:
- Workshops and real-world projects that reflect current market challenges.
- Business simulation and data analysis for effective decision-making.
- A strong focus on social responsibility and sustainability in strategic planning.
In addition, as one of the leading universities in Administration and Marketing, we stand out for our international partnerships and technical English training, which strengthen your global professional profile.
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Graduate profile
What a Marketing Professional Can Do
STRATEGY DESIGN
Develop strategic plans to create value and promote digital transformation.
RESOURCE MANAGEMENT
Optimize resources to drive profitability with a focus on social responsibility.
Where You Can Work
WORK AS A MARKET RESEARCH CONSULTANT IN:
- Market research agencies
- Consulting firms specialized in data analysis and consumer trends
ALSO, AS A MARKETING MANAGER OR DIGITAL MARKETING STRATEGIST IN:
- Digital marketing agencies
- Corporate marketing departments
- Startups and digital transformation projects
LIKewise, AS A BUSINESS MANAGER OR ADMINISTRATOR IN:
- Public or private organizations
- Industrial, commercial, or service companies
Career Opportunities
Graduates will be able to work in:
Market Research and Analysis
- Agencies specialized in consumer behavior and trend analysis
- Consulting firms focused on qualitative and quantitative insights
Marketing Strategy and Management
- Digital marketing and brand management in companies and startups
- Communication and brand positioning campaign planning
Business Management
- Management of digital transformation projects
- Consulting in innovation and sustainable business models
Elective Academic Experiences
Take your career further by choosing courses that strengthen your expertise:
- Strategic Decision-Making
- Strategic and Financial Planning
- Brand Management in the Digital Era
- Commercial Intelligence and Marketing Metrics
- Social Media and Content Marketing
- Distribution and Pricing Strategies
UCV Benefits
With UCV’s support, you can stand out in the marketing world with advantages such as:
- Market Intelligence Certification, validating your analytical skills from the 6th academic cycle
- Pre-professional internships in agencies and marketing departments, working on real projects
- RENACYT-certified professors and industry experts providing mentorship and networking opportunities
- Immediate Graduation System (STI) to accelerate your entry into the job market
- More than 640 hours of technical English training, with Cambridge University of Cambridge and Michigan University of Michigan certifications
Posgraduate
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