
Administration and Marketing
Learn to understand the market and create marketing strategies that drive digital transformation and business sustainability.
Modalities
In-person
Blended
Online
Why study Administration and Marketing at UCV?
The Administration and Marketing program at UCV stands out for developing products that generate profitability and meet customer demands, focused on increasing business value to achieve brand positioning, by applying market research strategies, commercial management, consumer behavior analysis, among others.
Skills and competencies you will develop as a professional in Administration and Marketing:
- Workshops and real-world projects that reflect current market challenges.
- Business simulation and data analysis for effective decision-making.
- A strong focus on social responsibility and sustainability in strategic planning.
In addition, as one of the leading universities in Administration and Marketing, we stand out for our international partnerships and technical English training, which strengthen your global professional profile.
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Autoridades y Docentes destacados

Dra. Silvia Rodríguez
Decana de la Facultad de Humanidades.

Jorge Torres Obleas
Director de Pregrado Virtual

Katelinen Mirian Rivera Paipay
Directora de la Escuela de Educación Inicial








